oleh mastoewoek | Mar 26, 2024 | Copywriting
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their...
oleh mastoewoek | Mar 24, 2024 | Copywriting
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into...
oleh mastoewoek | Mar 3, 2024 | Copywriting
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and...
oleh mastoewoek | Mar 2, 2024 | Copywriting
The best way of CopywritingWe all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy...
oleh mastoewoek | Mar 1, 2024 | Copywriting
It was early in freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?” I didn’t have a clue. Of course, these days, I know more. A...
oleh mastoewoek | Feb 25, 2024 | Copywriting
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no...
