oleh mastoewoek | Feb 24, 2024 | Copywriting
I remember the first time a client offered me a case study write assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is...
oleh mastoewoek | Feb 24, 2024 | Copywriting
Copywriting often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. The...
